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Degree: Ph.D.
Branch: Management
Institution: Bharathidasan University
Year: 2019
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Examination: NET
Year: 2013
Examination: NET
Year: 2017
Examination: NET
Year: 2018
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Year: 2024 - Present
Club/Committee/Dean/Others: IQAC Core Committee Member
Position: Member
Year: 2019-2022
Club/Committee/Dean/Others: HoD - Department of Business Administration
Position: HoD
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Institution: Holy Cross College(Autonomous)
Designation: Assistant Professor
From: 16-06-2010
To: Present
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Ug: 17
Pg: 13
Mphil: 2
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Research Area: HRM AND MARKETING
Research Years: 13
ORCID ID: 0000-0003-1841-0879
H-index: 3
Total Citations: 15
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Title: A study on customer buying behaviour based on brand equity and satisfaction towards organised retail stores
Journal: International Journal of Intelligent EnterpriseThis link is disabled.,
ISSN/ISBN:
Volume/Issue:
Date: 14-04-2026