Degree: B Com

Branch: Commerce

Institution: Holy Cross College

Year: 2000

Degree: M Com

Branch: Commerce

Institution: Holy Cross College

Year: 2002

Degree: M Phil

Branch: Commerce

Institution: Bharathidasan University

Year: 2004

Title: An empirical study on Service quality of Maternity hospitals with special reference to Tiruchirappalli corporation

Specialization: Marketing

Supervisor: Dr I Francis Gnanasekar

Centre: St Josephs College Tiruchirappalli

Year: 2014

Examination: NET

Year: 2012

Examination: SET

Year: 2012

Year: 2016

Institution: Holy Cross College

Designation: Assistant Professor in Commerce

From: 15-06-2006

To: Present

Ug: 19 years

Pg: 17 years

Mphil: 5 years

Phd: 9 years

PHD: 7

Title: Innovative value addition strategies in coconut processing: enhancing economic sustainability and market sustainability

Journal: International Journal of Commerce and Business Studies

ISSN/ISBN: 2347-2847

Volume/Issue: 7, 2

Date: 30-07-2025

Title: Behavioural targeting and its impact on Purchase behaviour of women engaged in online shopping

Journal: Educational Administration Theory and Practice

ISSN/ISBN: ISSN2148-2403

Volume/Issue: 30, 2

Date:

Title: A Study on Instagram influencers Brand promotion and its impact on users Purchase intention

Journal: Educational Administration Theory and Practice

ISSN/ISBN: ISSN2148-2403

Volume/Issue: 30, 2

Date:

Title: Comparative study on Gpay and Phonepe: Analysing Consumer Preference

Journal: Journal of The Maharaja Sayajirao University of Baroda

ISSN/ISBN: ISSN0025-0422

Volume/Issue: 56, 1

Date:

Title: Investigating Unified Payments Interface Linked Applications: Analysing Preference of Generations

Journal: Journal of Education

ISSN/ISBN: ISSN0972-7175

Volume/Issue: 14, 1

Date:

Title: Analyse the user predilection on Gpay and Phonepe for digital transactions

Journal: International Journal of Management

ISSN/ISBN:

Volume/Issue: 11, 11

Date: 28-11-2020

Title: A study on the reasons for transgender to become entrepreneurs

Journal: International Journal of Management

ISSN/ISBN:

Volume/Issue: 11, 11

Date: 28-11-2020

Title: Determinants affecting the users intention to use mobile banking applications

Journal: International Journal of Management

ISSN/ISBN:

Volume/Issue: 11, 12

Date: 29-12-2020

Title: Broad Unexposed skills of Transgender Entrepreneurs

Journal: International Journal of Management

ISSN/ISBN:

Volume/Issue: 11, 12

Date: 29-12-2020

Title: Digital transaction using Mobile Application

Journal: Anvesak

ISSN/ISBN: ISSN0378-4568

Volume/Issue: 51, 1

Date: 29-06-2021

Title: Marketing through Video blogs

Journal: Journal of Contemporary Issues in Business

ISSN/ISBN:

Volume/Issue: 27, 3

Date:

Title: Evidences on Transgender in Mythology and Criminal Tribal Act 1871

Journal: Anvesak

ISSN/ISBN: ISSN0378-4568

Volume/Issue: 51, 1

Date:

Title: Broad-Spectrum Sufferings of Transgender in Daily life

Journal: Wesleyan Journal of Research

ISSN/ISBN: ISSN09751386

Volume/Issue: 14, 1

Date: 29-12-2021

Title: User Perception in Digital transactions

Journal: Kala: The Journal of Indian Art Indian History Congress

ISSN/ISBN: ISSN0975-7945

Volume/Issue: Volume 26, No.2(XXVII)

Date:

Title: A Study on Effectiveness of Digital Transactions Using Mobile Applications

Journal: Our Heritage

ISSN/ISBN: ISSN0474-9030

Volume/Issue: 68, 1

Date: 09-01-2020

Title: Transgender Entrepreneurs

Journal: International Journal of Recent Technology and Engineering(IJRTE)

ISSN/ISBN: ISSN2277-3878

Volume/Issue: Volume-8, Issue-3S2

Date: 29-10-2019

Title: A study on the Preferences of Product Advertisements of consumers in Tiruchirappalli Corporation

Journal: Journal of Management Research and Analysis(JMRA)

ISSN/ISBN: ISSN2394-2770

Volume/Issue: Volume2, SpecialIssueNo1

Date: 20-03-2019

Title: A Study On The Factors Motivating Transgender Entrepreneurs

Journal: International Journal of Research and Analytical Reviews

ISSN/ISBN: E-ISSN2348-1269P-ISSN2349-5138

Volume/Issue: 6, 1

Date: 15-02-2019

Title: A Conceptual Study on Stealth Marketing Practices

Journal: Emperor International Journal of Finance and Management Research

ISSN/ISBN: ISSN23955929

Volume/Issue: Volume4, Issue2

Date: 22-02-2018

Title: A Study on Digital Payment System Using Applications

Journal: Shanlax International Journal of commerce

ISSN/ISBN: ISSN2321-788

Volume/Issue: OnlineVolume5, SpecialIssue1

Date: 22-02-2018

Title: A Study on Consumer Preference towards e-payments

Journal: International Journal of Advance Research in Computer science and Management Studies Research

ISSN/ISBN: ISSN2321-7782

Volume/Issue: Volume 5, Issue 2

Date: 22-02-2017

Title: A Study on Preference Factors Affecting Online Versions of News than their Physical Counter Parts

Journal: International Journal of Advance Research in Computer Science and Management Studies

ISSN/ISBN: ISSN2321-7782Online

Volume/Issue: 4, 9

Date: 28-09-2016

Title: A Study on Factors Affecting Creativity and Teachers Impact on it: Students Perspectives

Journal: International Journal of Advance Research in Computer Science and Management Studies

ISSN/ISBN: 2321-7782Online

Volume/Issue: 4, 6

Date: 28-06-2016

Title: A Review on the Factors Contributing to the Selection of a Wrist Watch using Conjoint Analysis

Journal: , International Journal of Advance Research in Computer Science and Management Studies

ISSN/ISBN: 2321-7782Online

Volume/Issue: Volume 3, 6

Date: 24-06-2014

Title: A Research Paper on Preference of Smart Phones among College Students Using Cluster Analysis in Tiruchirappalli

Journal: International Journal of Exclusive Management Research

ISSN/ISBN: Online-ISSN22492585Print-ISSN2249-8672

Volume/Issue: 5, 6

Date: 23-06-2015

Title: A Study on Internet Usage Trends in Tiruchirappalli Corporation,

Journal: International Journal of Exclusive Management Research

ISSN/ISBN: Online-ISSN22492585Print-ISSN2249-8672

Volume/Issue: 5, 5

Date: 26-05-2015

Title: A Research Paper On Cluster Analysis Of The Internet Users In Tiruchirappalli District

Journal: International Journal Of Marketing, Financial Services & Management Research

ISSN/ISBN: ISSN2277-3622

Volume/Issue: 4, 3

Date: 24-03-2015

Title: A Review On The Factors Contributing To An Ideal Hospital Using Conjoint Analysis,

Journal: Intercontinental Journal Of Marketing Research Review

ISSN/ISBN: ISSN2321-0346OnlineISSN2347-1670

Volume/Issue: 3, 2

Date: 24-02-2015

Title: A Research Paper on the Factors Influencing Satisfaction With Reference To Hospital Services

Journal: Intercontinental Journal of Marketing Research Review

ISSN/ISBN: ISSN2321-0346OnlineISSN2347-1670

Volume/Issue: 3, 1

Date: 27-01-2015

Title: Trends and fluctuations of seasonal and annual rainfall in Tamil Nadu and its impact

Journal: Peninsular Economist

ISSN/ISBN: ISSN09768270

Volume/Issue: Volume XXIII, 1

Date: 14-01-2011

Title: Private hospital services an empirical study with reference to maternity cases

Journal: International Journal of Applied Management Research

ISSN/ISBN: ISSN09748709

Volume/Issue: Volume : 2, No. 3, 3

Date: 28-12-2010

Title: An empirical study on service quality of private hospitals in Tiruchirappalli,

Journal: International issues on Health Economics and Management

ISSN/ISBN: ISBN978-93-80449-15-9

Volume/Issue:

Date: 14-12-2010

Title: Recession and its impact on automobile industry in India

Journal: Peninsular Economist

ISSN/ISBN: ISSN09768270

Volume/Issue:

Date: 29-12-2009

Title: Speciality Hospitals A hope for enhanced Quality Service

Journal: Redefining the DNA of Business

ISSN/ISBN: ISBN978-93-81568

Volume/Issue:

Date: 29-11-2012

Title: A study on the determinants of satisfaction, loyalty and retention of inpatients of private hospitals in Trichy

Journal: Marketing Research, Issues and Challenges

ISSN/ISBN: 978-93-80509-01-3

Volume/Issue:

Date: 27-12-2011

Title: A conceptual study on the applications of Artificial Intelligence on customer service in banking sector

Journal: International Journal of Banking and Insurance Management

ISSN/ISBN: 0187-5874

Volume/Issue: Volume 3, Issue 2, July-December 2025,

Date: 30-07-2025

Title: A study on the impact of website design on customer satisfaction in online grocery shopping

Journal: International Journal of Commerce and Business Studies

ISSN/ISBN: 2347-2847

Volume/Issue: Volume 7, 2

Date: 30-07-2025

Chapter Title: 1.Entrepreneurship and Innovation, Budding TransEntrepreneurship

Book Title: Recent trends in Management

Publisher: Akinik Publications

Year: 2024

Chapter Title: Social media marketing and its impact on consumer brand loyalty

Book Title: Dynamic Management Perspectives in Emerging India

Publisher: Eureka Publications

Year: 2024

Chapter Title: 3.Demand and Potentialities of Paddy cultivation: Enhancing Sustainability

Book Title: Impact of Climate change on Global Sustainability; Interdisciplinary perspectives and solutions

Publisher: JEC Publications

Year: 2025

Title: UGC sponsored 12th online Faculty Induction Programme

Organizer: Bharathidasan University

Sponsoring Agency: UGC

Place: Online

Duration: 28-10-2022 to 26-11-2022

Title: Refresher in Commerce and Management Studies

Type: Refresher Course

Organizer: Madras University

Sponsoring Agency: UGC

Place: Online

Duration: 17-09-2024 to 30-09-2024

Student Name: Dr. Sureya S J

Degree: Ph.D.

Thesis Title: An Inquiry into the Effectiveness of cashless transactions using Bharat Interface for Money in Tiruchirappalli Corporation

Year: 2023

Student Name: Dr. Lubna Suraiya Mohamed Hummer

Degree: Ph.D.

Thesis Title: Socio Economic Empowerment of Transgender Entrepreneurs with special reference to selected municipal corporations in Tamil Nadu state

Year: 2023

Student Name: Dr. Thangalakshmi L

Degree: Ph.D.

Thesis Title: Impact of Advertainment through Product Placement with special reference to audio-visual medium

Year: 2024