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Avatar Dr S Vasanthi
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  • Qualifications
  • Experience
  • Research & Publications
  • Achievements
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Dr S Vasanthi

Qualifications: M.COM, M.Phil, B.ED, MBA, Ph.D, PGDCA

Designation: Head of the Department

Department: Department of Commerce-Computer applications

  • schoolQualifications

    Degree: M.COM

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    Degree: M.Phil

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    Degree: B.ED

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    Degree: MBA

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    Degree: Ph.D

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    Degree: PGDCA

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  • starsPhD Details

    Title: HUMAN RESOURCES RELATIONS IN BHARAT HEAVY ELECTRICALS LTD, TIRUCHIRAPALLI TAMILNADU.

    Specialization: HUMAN RESOURCE MANAGEMENT

    Supervisor: Dr. E. RAYAPPAN

    Centre: PG & RESEARCH DEPARTMENT, BHARATHIAR UNIVERSITY, COIMBATORE

    Year: 2004

  • business_centerWork Experience

    Institution: Holy Cross College, (Autonomous) Tiruchirappalli

    Designation: Associate Professor Head Department of Commerce Computer Applications

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  • descriptionResearch Papers

    Title: Grant awarded (Rs. 70,000), Financial assistance granted by (ICSSR), Indian Council of Social Science Research, New Delhi.

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    Title: SaiPublicationsChennai

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    Title: Jazym Publications,Trichy.23

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    Title: Jazym Publications,Trichy.23

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    Title: Jazym Publications,Trichy.23 Printed By : THE PRINTING HOUSE, Trichy -23.

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    Title: Jazym Publications,Trichy.23 Printed By : THE PRINTING HOUSE, Trichy -23.

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    Title: Jazym Publications,Trichy.23 Printed By : THE PRINTING HOUSE, Trichy -23. 2024 March.

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    Title: Jazym Publications,Trichy.23 Printed By : THE PRINTING HOUSE, Trichy -23. 2025 March.

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    Title: Jazym Publications,Trichy.23 Printed By : THE PRINTING HOUSE, Trichy -23. 2025 March

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  • library_booksJournal Publications

    Title: A Study on the satisfaction of Passengers towards Railway service in Tiruchirappalli Junction.

    Journal: International Journal of Scientific and Technology Research (IJSTR)

    ISSN/ISBN: ISSN2277-8616

    Volume/Issue: 9, 1

    Date: 22-11-2020

    Title: A study on Service quality Gap Analysis in Indian Railway using Pzb Service Quality Model.

    Journal: International Journal of Scientific and Technology Research (IJSTR)

    ISSN/ISBN: ISSN2277-8616

    Volume/Issue: Volume 9-, Issue 1

    Date: 02-01-2020

    Title: The relationship between attraction, perception of service, opportunities and tourist satisfaction in backwater tourism in Alappuzha district of Kerala in India, Tourism and Hospitality Research 2021.

    Journal: SAGE JOURNALS

    ISSN/ISBN:

    Volume/Issue: Vol. 0(0) 122, 10.1177/14673584211044087

    Date:

    Title: ) Recognition and rewards as moderators in the relationships between antecedents andPerformance of women teachers: evidence from India

    Journal: International Journal of Educational Management

    ISSN/ISBN:

    Volume/Issue: Vol. 36, 6

    Date:

    Title: The relationship between attraction, perception of service, opportunities and tourist satisfaction in backwater tourism in Alappuzha district of Kerala in India

    Journal: Tourism and Hospitality Research 2021

    ISSN/ISBN:

    Volume/Issue: Vol. 0(0) 122

    Date:

    Title: Online Promotions and Hedonic Motives as Moderators in the Relationship Between e- Impulsive Buying Tendency and Customer Satisfaction

    Journal: JOURNAL OF INTERNET COMMERCE

    ISSN/ISBN:

    Volume/Issue:

    Date: 08-06-2022

    Title: The Relationship between Social Media Influence, EWOM, and E-satisfaction of Consumers in India

    Journal: A Moderated mediation Conditional Model Global Business Review

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    Volume/Issue:

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    Title: Passenger satisfaction with cleanliness and other service quality dimensions and gender as a moderator: Evidence from Indian Railways

    Journal: Cogent Business & Management

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    Volume/Issue:

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    Title: Community support and benefits,culture and hedonism asmoderators in the relationshipbetween brand heritage, touristsatisfaction and revisit intention

    Journal: Journal of Hospitality and Tourism Insights

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    Volume/Issue:

    Date:

    Title: Sectoral Volatility of BSE stock market after covid 19 pandemic with special reference to 12 sectors of BSE

    Journal: ShodhaPrabh

    ISSN/ISBN:

    Volume/Issue: 48

    Date:

    Title: A study on the impact of the applications of Artificial intelligence in service sector towards the growth of Indian economy

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    Volume/Issue:

    Date:

    Title: Astudy on the UNESCOS world heritage rail tourism in the Nilgiris hills

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    Volume/Issue:

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    Title: Analyzing the Role of Digital Marketing in Growth of E Commerce in India; a Multi Holistic Approach

    Journal: Library Progress International

    ISSN/ISBN:

    Volume/Issue: 44

    Date: 03-07-2024

    Title: Has Covid 19 Pandemic event altered the inter-linkages of BRICA stock markets and their relations with the US stock Market

    Journal: Journal of Oriental Institute

    ISSN/ISBN: 0030-5324

    Volume/Issue: 73

    Date:

    Title: Stock Markets and their Relations with the stock with the US Stock Market: A Pre & Post Pandemic Analysis

    Journal: Journal of Information Systems Engineering and Management

    ISSN/ISBN: 2468-4376

    Volume/Issue: 10(43)

    Date:

    Title: BRIC-Stock markets and their relations with the US stock market

    Journal: Journal of Information Systems Engineering

    ISSN/ISBN: 2468-4376

    Volume/Issue: (43c)

    Date:

    Title: Temporal Dynamics of BRIC-A and US Stock Indices: Pre-, During-, and Post-Pandemic Analysis, to meet or exceed our expectations

    Journal: Journal Management (Montevideo)

    ISSN/ISBN:

    Volume/Issue:

    Date:

    Title: The Relationship between Social Media Influence, EWOM, and E-satisfaction of Consumers in India: A Moderated mediation Conditional Model Global Business

    Journal:

    ISSN/ISBN:

    Volume/Issue:

    Date:

    Title: Online Promotions and Hedonic Motives as Moderators in the Relationship Between e- Impulsive Buying Tendency and Customer Satisfaction.

    Journal: JOURNAL OF INTERNET COMMERCE

    ISSN/ISBN:

    Volume/Issue:

    Date: 28-06-2022

    Title: The relationship between attraction, perception of service, opportunities and tourist satisfaction in backwater tourism in Alappuzha district of Kerala in India

    Journal: Tourism and hospitality research

    ISSN/ISBN:

    Volume/Issue:

    Date:

    Title: Recognition and rewards as moderators in the relationships between antecedents and Performance of women teachers: evidence from India

    Journal: International Journal of Educational management

    ISSN/ISBN:

    Volume/Issue:

    Date:

    Title: The relationship between attraction, perception of service, opportunities and tourist satisfaction in backwater tourism in Alappuzha district of Kerala in India

    Journal: Tourism and hospitality research

    ISSN/ISBN:

    Volume/Issue:

    Date:

    Title: A study on Service quality Gap Analysis in Indian Railway using Pzb Service Quality Model

    Journal: International Journal of Scientific and Technology Research (IJSTR)

    ISSN/ISBN:

    Volume/Issue: 9, 1

    Date:

    Title: A Study on the satisfaction of Passengers towards Railway service in Tiruchirappalli Junction

    Journal: International Journal of Scientific and Technology Research

    ISSN/ISBN:

    Volume/Issue: 9, 1

    Date:

    Title: Post Covid stock market participation in India: Behavioural shifts, digital transformation and policy gaps.

    Journal: International Journal of multi-disciplinary research and growth evaluation.

    ISSN/ISBN: 2582-7

    Volume/Issue: 6, 3

    Date:

    Title: Post-Covid Stock Market Participation in India

    Journal: International Journal of multi disciplinary Research and Growth

    ISSN/ISBN: 2582-71382025

    Volume/Issue: 7, 3

    Date:

    Title: CONSUMER PREFERENCES AND SATISFACTION OF GENIE SERVICES THORUGH SWIGGY APP IN TIRUCHIRAPPALLI CITY

    Journal: Paripex Indian Journal of Research

    ISSN/ISBN:

    Volume/Issue: 14, 6

    Date:

    Title: CONSUMER PERCEPTION ON INSTAGRAM AS A PLATFORM FOR SOCIAL MEDIA MARKETING IN TIRUCHIRAPPALLI CITY

    Journal: Paripex Indian Journal of Research

    ISSN/ISBN:

    Volume/Issue: 14, 6

    Date:

    Title: Post - Covid Stock Market Participation in India: Behavioural Shifts, Digital Transformation, and Policy Gaps

    Journal: International Journal of Multidisciplinary Research and Growth Evaluation:

    ISSN/ISBN: 2582-7138

    Volume/Issue: 6, 3

    Date:

    Title: CONSUMER PREFERENCES AND SATISFACTION OF GENIE SERVICES THORUGH SWIGGY APP IN TIRUCHIRAPPALLI CITY

    Journal: Paripex Indian Journal of Research

    ISSN/ISBN:

    Volume/Issue: 14, 5

    Date:

    Title: CONSUMER PERCEPTION ON INSTAGRAM AS A PLATFORM FOR SOCIAL MEDIA MARKETING IN TIRUCHIRAPPALLI CITY, Tamil Nadu

    Journal: Paripex Indian Journal of Research

    ISSN/ISBN:

    Volume/Issue: 14, 5

    Date:

    Title: Tourists attraction towards UNESCOworld Heritage site- Brihadeeswarar Temple, Thanjavur, Tamil Nadu

    Journal: Paripex Indian Journal of Research

    ISSN/ISBN:

    Volume/Issue: 14, 5

    Date:

    Title: Post-Covid Stock Market Participation in India: Behavioral shifts, Digital transformation, and Policy Gaps

    Journal: International Journal of Multidisciplinary Research and Growth Evaluation

    ISSN/ISBN:

    Volume/Issue: 6(3)

    Date:

    Title: A Study on the consumer behaviour towards Barbeque Nation Restaurant in Tiruchirappalli City

    Journal: Journal of Emerging Technologies and Innovative Research (JETIR)

    ISSN/ISBN: 2349-5162

    Volume/Issue: 9, 2

    Date:

    Title: Consumer Behaviour towards Pantaloons store in Tiruchirappalli City

    Journal: Journal of Emerging Technologies and Innovative Research (JETIR)

    ISSN/ISBN: ISSN-2349-5162

    Volume/Issue: 9, 1

    Date:

    Title: The Perceptions of the Adult Consumer Behavior Towards PUBG Online Video Game during Covid-19 in Tiruchirappalli City

    Journal: The Orissa Journal of Commerce, UGC Care Listed

    ISSN/ISBN: -0974-8482

    Volume/Issue:

    Date:

    Title: CONSUMER BEHAVIOUR TOWARDS WEST SIDE STORE INTIRUCHIRAPPALLI WESLEYAN

    Journal: Wesleyan Journal of Research

    ISSN/ISBN: 0975-1386

    Volume/Issue: 14

    Date:

    Title: A Study on the Kiosk Services in Airports for Safety, Efficacy and Hassle Free Travel, SAMBODHI

    Journal: Research Journal , LalbhaiDalpatbhai Institute of Indology

    ISSN/ISBN:

    Volume/Issue: 43

    Date:

    Title: A study on the Indian Consumer behavior towards globalized LIFESTYLE store

    Journal: Research Journal ,LalbhaiDalpatbhai Institute of Indology

    ISSN/ISBN:

    Volume/Issue: 43

    Date:

    Title: -COVID 19 and Its Impact on the Consumers Digital Marketing Behaviour in Tiruchirappalli City

    Journal: Indian Journal of Adult Education

    ISSN/ISBN: 0019-5006

    Volume/Issue: 81

    Date:

    Title: A study on Service quality Gap Analysis in Indian Railway using Pzb Service quality Model

    Journal: International Journal of Scientific and Technology Research (IJSTR)

    ISSN/ISBN: 2277-8616

    Volume/Issue: 9, 1

    Date:

    Title: A Study on the satisfaction of Passengers towards Railway service in Tiruchirappalli Junction

    Journal: International Journal of Scientific and Technology Research (IJSTR)

    ISSN/ISBN: 2277-8616

    Volume/Issue: 9, 1

    Date:

    Title: )Consumer Preferences towards Linkedin Social Media Website in Tiruchirappalli City

    Journal: Journal of Emerging Technologies and Innovative Research

    ISSN/ISBN: 2349-5162

    Volume/Issue: 6, 9

    Date:

    Title: A Study On the Perceptions Of Swiggy Online Food Platform In Tiruchirappalli City

    Journal: Journal of Emerging Technologies and Innovative Research

    ISSN/ISBN: 2349-5162

    Volume/Issue: 6, 4

    Date:

    Title: A Study on Employee engagement and its impact on the organizational effectiveness

    Journal: , Journal of Emerging Technologies and Innovative Research, An International open Access Journal UGC & ISSN approved

    ISSN/ISBN:

    Volume/Issue: 6, 6

    Date:

    Title: A STUDY ON THE LEVEL OF HUMAN RESOURCE DEVELOPMENT THROUGH ZONAL RAILWAY TRAINING INSTITUTE (ZRTI) TO RAILWAY EMPLOYEES

    Journal: , Journal of Emerging Technologies and Innovative Research, An International open Access Journal UGC & ISSN approved

    ISSN/ISBN:

    Volume/Issue: 5, 11

    Date:

    Title: PERCEPTIONS OF THE TRAINING PROGRAMME TOWARDS HUMAN RESOURCE DEVELOPMENT AMONG THE TRAINEES IN ZONAL RAILWAY TRAINING INSTITUTE (ZRTI) IN TIRUCHIRAPPALLI DIVISION

    Journal: Journal of Emerging Technologies and Innovative Research, An International open Access Journal UGC & ISSN approved

    ISSN/ISBN:

    Volume/Issue: 5, 11

    Date:

    Title: PERCEPTIONS ABOUT THE EFFICACY OF THE TRAINING PROGRAMME AMONG THE TRAINERS IN ZONAL RAILWAY TRAINING INSTITUTE, (ZRTI) TIRCUHIRAPPALLI DIVISION

    Journal: International Journal of Science and Review

    ISSN/ISBN: 2279-543X

    Volume/Issue: 6, 1

    Date:

    Title: A STUDY ON THE LEVEL OF SATISFACTION OF THE TOURISTS ON HOUSEBOAT SERVICES IN ALAPPUZHA DISTRICT. KERALA. (STRUCTURAL EQUATION MODEL)

    Journal: International Journal of Science and Review

    ISSN/ISBN: 2279-543X

    Volume/Issue:

    Date:

    Title: PROBLEMS FACED BY RURAL WOMEN IN SERICULTURE FARMING IN TIRUCHIRAPPALLI DISTRICT

    Journal: International Journal of Science and Review

    ISSN/ISBN: 2279-543X

    Volume/Issue:

    Date:

    Title: CONSUMER PREFERENCE TOWARDS ORGANIC PRODUCTS IN TIRUCHIRAPPALLI CORPORATION, GREENFIELD ADVANCED RES PUBLISHING HOUSE

    Journal: International Journal of Advanced Research

    ISSN/ISBN:

    Volume/Issue:

    Date:

    Title: DIFFICUTLTIES ENCOUNTERED BY PRIMARY SCHOOL TEACHERS DURING SSA TRAINING PROGRAMME IN THE NILGIRIS DISTRICT- GREENFIELD ADVANCED RES PUBLISHING HOUSE

    Journal: International Journal of Advanced Research

    ISSN/ISBN: 2278-6236

    Volume/Issue:

    Date:

    Title: A Study on SERICULTURE AN INCOME GENERATION FOR FARMERS

    Journal: Academia and Society

    ISSN/ISBN:

    Volume/Issue: 4, 7

    Date:

    Title: A Study on SERVICES MARKETING MIX FOR INDIAN RAILWAY SECTOR

    Journal: Academia and Society

    ISSN/ISBN:

    Volume/Issue: 4, 7

    Date:

    Title: A STUDY ON CUSTOMER EXPECTATIONS OF SERVICE

    Journal: Academia and Society

    ISSN/ISBN:

    Volume/Issue: 4, 7

    Date:

    Title: A STUDY ON EMPLOYEE TRAINING AT ZONAL RAILWAY TRAINING INSTITUTE IN TIRUCHIRAPPALLI DIVISION

    Journal: Academia and Society

    ISSN/ISBN:

    Volume/Issue: 4, 7

    Date:

    Title: A STUDY ON TRAINING PROGRAMME FOR HR

    Journal: Academia and Society

    ISSN/ISBN:

    Volume/Issue: 4, 7

    Date:

    Title: A STUDY ON LEVEL OF AWARENESS AMONG CONSUMERS TOWARDS ORGANIC PRODUCTS IN TIRUCHIRAPPALLI CITY

    Journal: International Journal of Information Research and Review

    ISSN/ISBN:

    Volume/Issue: 4, 7

    Date:

    Title: PERCEPTION ABOUT THE IN-SERVICE TRAINING PROGRAMME (SSA) AMONG SCHOOL TEACHERS IN KOTAGIRI BLOCK, THE NILGIRIS DISTRICT

    Journal:

    ISSN/ISBN: 2250-1991

    Volume/Issue:

    Date:

    Title: A STUDY ON PERCEPTIONS ABOUT THE ROLE OF STAKEHOLDERS IN MGNREGA SCHEME IN SELECTED BLOCKS IN TIRUCHIRAPPALLI DISTRICT

    Journal: Zenith International Research & Academic Foundation (ZIRAF)

    ISSN/ISBN:

    Volume/Issue:

    Date:

    Title: A STUDY ON MGNREGA SCHEME AND EMPOWERMENT OF RURAL WOMEN IN SELECTED BLOCKS IN TIRUCHIRAPPALLI DISTRICT

    Journal: PARIPEX INDIAN JOURNAL RESEARCH

    ISSN/ISBN:

    Volume/Issue:

    Date:

    Title: A STUDY ON SAFE CONSUMPTION AND HEALTH BENEFITS OF ORGANIC PRODUCTS

    Journal: PARIPEXPARIPEX INDIAN JOURNAL RESEARCH

    ISSN/ISBN:

    Volume/Issue:

    Date:

    Title: A STUDY ON MOTIVATING FACTORS OF THE TOURISTS ABOUT THE HOUSE BOATS SERVICES IN KUMARAKOM, ALEPPEY DISTRICT

    Journal: International Journal of Advanced Research

    ISSN/ISBN:

    Volume/Issue: 6

    Date:

    Title: EFFECTIVENESS OF THE IN-SERVICE A STUDY ON TRAINING PROGRAMME (SSA) AMONG ELEMENTARY SCHOOL TEACHERS IN COONOOR BLOCK, NILGIRIS DISTRICT.

    Journal: SCHOLARS WORLD-IRMJCR Scholars World-International referred Multidisciplinary journal of Contemporary Research

    ISSN/ISBN: 2320-3145

    Volume/Issue: V, II

    Date:

    Title: A STUDY ON HEALTH CONSCIOUSNESS AND LIFESTYLE OF CONSUMERS TOWARDS ORGANIC PRODUCTS

    Journal: SJCC Management Research Review

    ISSN/ISBN: 2249-4359

    Volume/Issue: 6

    Date:

    Title: A STUDY ON HEALTH CARE BENEFITS & ECO-FRIENDLY OF ORGANIC PRODUCTS

    Journal:

    ISSN/ISBN:

    Volume/Issue:

    Date:

    Title: A STUDY ON MOTIVATING FACTORS OF THE TOURISTS ABOUT THE HOUSE BOATS SERVICES IN KUMARAKOM, ALEPPEY DISTRICT

    Journal: International Journal of Advanced Research

    ISSN/ISBN: 2278-6236

    Volume/Issue: 6

    Date:

    Title: A STUDY ON PERCEPTIONS OF THE TODA TRIBAL WOMEN ABOUT THE TOURISM MARKETING IN THE NILGIRIS DISTRICT

    Journal: INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH

    ISSN/ISBN: 22778179

    Volume/Issue: 6, 5

    Date:

    Title: A STUDY ON HEDONIC EFFECTS ON IMPULSIVE BUYING BEHAVIOUR OF E-SHOPPERS IN TIRUCHIRAPPALLI CORPORATION

    Journal: INTERNATIONAL REFEREED MULTIDISCIPLINARY JOURNAL OF CONTEMPORARY RESEARCH

    ISSN/ISBN:

    Volume/Issue: 2320-3145

    Date:

    Title: A STUDY ON IMPACT OF THE IN-SERVICE TRAINING PROGRAMME (SSA) AMONG ELEMENTARY SCHOOL TEACHERS IN COONOOR BLOCK, NILGIRIS DISTRICT

    Journal:

    ISSN/ISBN:

    Volume/Issue:

    Date:

    Title: IMPACT OF THE IN-SERVICE TRAINING PROGRAMME (SSA) AMONG ELEMENTARY SCHOOL TEACHERS IN COONOOR BLOCK, NILGIRIS DISTRICT

    Journal:

    ISSN/ISBN:

    Volume/Issue:

    Date:

    Title: POST PURCHASE BEHAVIOR OF E-SHOPPERS TOWARDS IMPULSIVE BUYING BEHAVIOR IN SOUTH INDIA- STRUCTURAL EQUATION MODEL

    Journal:

    ISSN/ISBN:

    Volume/Issue:

    Date:

    Title: A STUDY ON THE LEVEL OF AWARENESS AMONG CONSUMERS TOWARDS ORGANIC PRODUCTS IN TIRUCHIRAPPALLI CITY

    Journal: International Journal of Information Research and Review

    ISSN/ISBN:

    Volume/Issue: 4, 7

    Date:

    Title: PERCEPTION ABOUT THE IN-SERVICE TRAINING PROGRAMME (SSA) AMONG SCHOOL TEACHERS IN KOTAGIRI BLOCK, THE NILGIRIS DISTRICT

    Journal:

    ISSN/ISBN:

    Volume/Issue: 6, 8

    Date:

    Title: PERCEPTIONS ABOUT THE ROLE OF STAKEHOLDERS IN MGNREGA SCHEME IN SELECTED BLOCKS IN TIRUCHIRAPPALLI DISTRICT

    Journal: Zenith International Research & Academic Foundation (ZIRAF)

    ISSN/ISBN:

    Volume/Issue:

    Date:

    Title: MGNREGA SCHEME AND EMPOWERMENT OF RURAL WOMEN IN SELECTED BLOCKS IN TIRUCHIRAPPALLI DISTRICT

    Journal: PARIPEX INDIAN JOURNAL RESEARCH

    ISSN/ISBN:

    Volume/Issue:

    Date:

    Title: SAFE CONSUMPTION AND HEALTH BENEFITS OF ORGANIC PRODUCTS

    Journal: PARIPEX INDIAN JOURNAL RESEARCH

    ISSN/ISBN:

    Volume/Issue:

    Date:

    Title: A STUDY ON MOTIVATING FACTORS OF THE TOURISTS ABOUT THE HOUSE BOATS SERVICES IN KUMARAKOM, ALEPPEY DISTRICT

    Journal: International Journal of Advanced Research

    ISSN/ISBN: 2278-6236

    Volume/Issue: 6, 4

    Date:

    Title: )EFFECTIVENESS OF THE IN-SERVICE TRAINING PROGRAMME (SSA) AMONG ELEMENTARY SCHOOL TEACHERS IN COONOOR BLOCK, NILGIRIS DISTRICT. SCHOLARS WORLD-IRMJCR

    Journal: Scholars World-International referred Multidisciplinary journal of Contemporary Research

    ISSN/ISBN: 2319-5789

    Volume/Issue: V, II

    Date:

    Title: HEALTH CONSCIOUSNESS AND LIFESTYLE OF CONSUMERS TOWARDS ORGANIC PRODUCTS

    Journal: SJCC Management Research Review

    ISSN/ISBN: 2249-4359

    Volume/Issue: 6

    Date:

    Title: HEALTH CARE BENEFITS & ECO-FRIENDLY OF ORGANIC PRODUCTS

    Journal:

    ISSN/ISBN:

    Volume/Issue:

    Date:

    Title: A STUDY ON MOTIVATING FACTORS OF THE TOURISTS ABOUT THE HOUSE BOATS SERVICES IN KUMARAKOM, ALEPPEY DISTRICT

    Journal: International Journal of Advanced Research

    ISSN/ISBN: 2278-6236

    Volume/Issue: 6

    Date:

    Title: PERCEPTIONS OF THE TODA TRIBAL WOMEN ABOUT THE TOURISM MARKETING IN THE NILGIRIS DISTRICT

    Journal: INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH

    ISSN/ISBN: 2277-8179

    Volume/Issue: 6, 5

    Date:

    Title: A STUDY ON HEDONIC EFFECTS ON IMPULSIVE BUYING BEHAVIOUR OF E-SHOPPERS IN TIRUCHIRAPPALLI CORPORATION

    Journal: SCHOLARS WORLD INTERNATIONAL REFEREED MULTIDISCIPLINARY JOURNAL OF CONTEMPORARY RESEARCH

    ISSN/ISBN: 2319-5789

    Volume/Issue:

    Date:

    Title: EFFECTIVENESS OF THE IN-SERVICE TRAINING PROGRAMME (SSA) AMONG ELEMENTARY SCHOOL TEACHERS IN TIRUCHIRAPPALI CITY

    Journal: International Conference in Innovation, Entrepreneurship and sustainable value Chain in a Challenging environment at Malaysia

    ISSN/ISBN:

    Volume/Issue:

    Date:

    Title: IMPACT OF THE IN-SERVICE TRAINING PROGRAMME (SSA) AMONG ELEMENTARY SCHOOL TEACHERS IN COONOOR BLOCK, NILGIRIS DISTRICT

    Journal: International Conference in Innovation, Entrepreneurship and sustainable value Chain in a Challenging environment at Malaysia

    ISSN/ISBN:

    Volume/Issue:

    Date:

    Title: POST PURCHASE BEHAVIOR OF E-SHOPPERS TOWARDS IMPULSIVE BUYING BEHAVIOR IN SOUTH INDIA- STRUCTURAL EQUATION MODEL

    Journal: International Conference in Innovation, Entrepreneurship and sustainable value Chain in a Challenging environment at Malaysia

    ISSN/ISBN:

    Volume/Issue:

    Date:

    Title: LEVEL OF AWARENESS AMONG CONSUMERS TOWARDS ORGANIC PRODUCTS IN TIRUCHIRAPPALLI CITY

    Journal: International Journal of Information Research and Review

    ISSN/ISBN: 2349-9141

    Volume/Issue: 4, 7

    Date:

    Title: SERICULTURE AN INCOME GENERATION FOR FARMERS

    Journal: Academia and Society

    ISSN/ISBN:

    Volume/Issue: 7, 4

    Date:

    Title: SERVICES MARKETING MIX FOR INDIAN RAILWAY SECTOR

    Journal: Academia and Society

    ISSN/ISBN:

    Volume/Issue: 4, 7

    Date:

    Title: CUSTOMER EXPECTATIONS OF SERVICE

    Journal: Academia and Society

    ISSN/ISBN:

    Volume/Issue: 4, 7

    Date:

    Title: EMPLOYEE TRAINING AT ZONAL RAILWAY TRAINING INSTITUTE IN TIRUCHIRAPPALLI DIVISION

    Journal: Academia and Society

    ISSN/ISBN:

    Volume/Issue: 4, 7

    Date:

    Title: TRAINING PROGRAMME FOR HR

    Journal: Academia and Society

    ISSN/ISBN:

    Volume/Issue: 4, 7

    Date:

    Title: PERCEPTION ABOUT THE IN-SERVICE TRAINING PROGRAMME (SSA) AMONG SCHOOL TEACHERS IN KOTAGIRI BLOCK, THE NILGIRIS DISTRICT

    Journal:

    ISSN/ISBN: 2250-1991

    Volume/Issue: 6, 8

    Date:

    Title: PERCEPTIONS ABOUT THE ROLE OF STAKEHOLDERS IN MGNREGA SCHEME IN SELECTED BLOCKS IN TIRUCHIRAPPALLI DISTRICT

    Journal: Zenith International Research & Academic Foundation (ZIRAF)

    ISSN/ISBN:

    Volume/Issue:

    Date:

    Title: MGNREGA SCHEME AND EMPOWERMENT OF RURAL WOMEN IN SELECTED BLOCKS IN TIRUCHIRAPPALLI DISTRICT

    Journal: PARIPEX INDIAN JOURNAL RESEARCH

    ISSN/ISBN:

    Volume/Issue:

    Date:

    Title: SAFE CONSUMPTION AND HEALTH BENEFITS OF ORGANIC PRODUCTS

    Journal: PARIPEX INDIAN JOURNAL RESEARCH

    ISSN/ISBN:

    Volume/Issue:

    Date:

    Title: A STUDY ON MOTIVATING FACTORS OF THE TOURISTS ABOUT THE HOUSE BOATS SERVICES IN KUMARAKOM, ALEPPEY DISTRICT

    Journal: International Journal of Advanced Research

    ISSN/ISBN:

    Volume/Issue: 6, 4

    Date:

    Title: EFFECTIVENESS OF THE IN-SERVICE TRAINING PROGRAMME (SSA) AMONG ELEMENTARY SCHOOL TEACHERS IN COONOOR BLOCK, NILGIRIS DISTRICT

    Journal: SCHOLARS WORLD-IRMJCR Scholars World-International referred Multidisciplinary journal of Contemporary Research

    ISSN/ISBN: 2319-5789

    Volume/Issue: V, II

    Date:

    Title: A STUDY ON HEALTH CONSCIOUSNESS AND LIFESTYLE OF CONSUMERS TOWARDS ORGANIC PRODUCTS

    Journal: SJCC Management Research Review

    ISSN/ISBN: 2249-4359

    Volume/Issue: 6, 2

    Date:

    Title: HEALTH CARE BENEFITS & ECO-FRIENDLY OF ORGANIC PRODUCTS

    Journal:

    ISSN/ISBN:

    Volume/Issue:

    Date:

    Title: PERCEPTIONS OF THE TODA TRIBAL WOMEN ABOUT THE TOURISM MARKETING IN THE NILGIRIS DISTRICT

    Journal: INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH

    ISSN/ISBN: 2277-8179

    Volume/Issue: 6, 5

    Date:

    Title: A STUDY ON HEDONIC EFFECTS ON IMPULSIVE BUYING BEHAVIOUR OF E-SHOPPERS IN TIRUCHIRAPPALLI CORPORATION

    Journal: INTERNATIONAL REFEREED MULTIDISCIPLINARY JOURNAL OF CONTEMPORARY RESEARCH

    ISSN/ISBN: 2320-3145

    Volume/Issue:

    Date:

    Title: EFFECTIVENESS OF THE IN-SERVICE TRAINING PROGRAMME (SSA) AMONG ELEMENTARY SCHOOL TEACHERS IN TIRUCHIRAPPALI CITY

    Journal: International Conference in Innovation, Entrepreneurship and sustainable value Chain in a Challenging environment at Malaysia

    ISSN/ISBN:

    Volume/Issue:

    Date:

    Title: IMPACT OF THE IN-SERVICE TRAINING PROGRAMME (SSA) AMONG ELEMENTARY SCHOOL TEACHERS IN COONOOR BLOCK, NILGIRIS DISTRICT

    Journal: International Conference in Innovation, Entrepreneurship and sustainable value Chain in a Challenging environment at Malaysia

    ISSN/ISBN:

    Volume/Issue:

    Date:

    Title: POST PURCHASE BEHAVIOR OF E-SHOPPERS TOWARDS IMPULSIVE BUYING BEHAVIOR IN SOUTH INDIA- STRUCTURAL EQUATION MODEL

    Journal: International Conference in Innovation, Entrepreneurship and sustainable value Chain in a Challenging environment

    ISSN/ISBN:

    Volume/Issue:

    Date:

    Title: EFFECTIVENESS OF THE IN-SERVICE TRAINING PROGRAMME (SSA),AMONG ELEMENTARY SCHOOL TEACHERS IN,COONOOR BLOCK, NILGIRIS DISTRICT

    Journal: Scholars World-International referred Multidisciplinary journal of Contemporary Research

    ISSN/ISBN: 2320-3145

    Volume/Issue: V, II

    Date:

    Title: SERVICE QUALITY PRIME PATH TO PROSPERITY

    Journal: Academia and Society

    ISSN/ISBN:

    Volume/Issue: 2

    Date:

    Title: A STUDY ON PASSENGERS PREFERENCES IN EXPRESS TRAINS (AIR CONDITIONED COACHES) BOARDING AT TIRUCHIRAPPALLI JUNCTION

    Journal: Academia and Society

    ISSN/ISBN:

    Volume/Issue: 2

    Date:

    Title: FACTORS INFLUENCING ONLINE IMPULSIVE BUYING BEHAVIOUR

    Journal: Academia and Society

    ISSN/ISBN:

    Volume/Issue: 2

    Date:

    Title: GOING GREEN ORGANIC FOOD FOR SUSTAINABLE GROWTH AND HEALTHY LIFE

    Journal: Academia and Society

    ISSN/ISBN:

    Volume/Issue: 2

    Date:

    Title: A STUDY ON CONSUMER BEHAVIOR TOWARDS GREEN PRODUCTS IN TIRUCHIRAPPALI TOWN

    Journal: Academia and Society

    ISSN/ISBN:

    Volume/Issue: 2

    Date:

    Title: A STUDY ON CONSUMER BEHAVIOR TOWARDS TELEVISION BRANDS, IN TIRUCHIRAPPALI TOWN

    Journal: Academia and Society

    ISSN/ISBN:

    Volume/Issue:

    Date:

    Title: A STUDY ON THE IMPACT ON TELEVISION ADVERTISEMENTS ON BRANDED COSMETICS IN TIRUCHIRAPPALLI TOWN

    Journal: Academia and Society

    ISSN/ISBN:

    Volume/Issue: 2

    Date:

    Title: FACTORS INFLUENCING IMPULSE BUYING BEHAVIOR AMONG COLLEGE STUDENTS TOWARDS APPARELS IN TIRUCHIRAPPALLI TOWN

    Journal: Academia and Society

    ISSN/ISBN:

    Volume/Issue: 2

    Date:

    Title: NILGIRIS AN INTERNATIONAL TOURIST DESTINATION IN INDIA

    Journal: Green Field Advanced Research Publishing House, e. Journal, Internal Journal of Advanced Research in Management and Social Sciences

    ISSN/ISBN: 2278-6236

    Volume/Issue: 4, 4

    Date:

  • eventConferences Organized

    Title: “DARE TO LIVE A DREAM DRIVEN LIFE”

    Level: International

    Type: Other

    Date:

    Title: Using Massive Online Open Courses MOOC as a Life Long Learning Tool

    Level: International

    Type: Other

    Date:

    Title: Employability Skills in the New Scenario

    Level: National

    Type:

    Date:

    Title: How to Publish Research Papers

    Level: National

    Type: Other

    Date:

    Title: ACADEMIC PUBLISHING BLUEPRINT AND MEETING PUBLISHERS EXPECTATIONS

    Level: State

    Type: Other

    Date:

    Title: Impact on Covid - 2019 on Mutual Funds and Gold

    Level: National

    Type: Other

    Date:

    Title: Career Opportunities through Machine Learning and Big Data Analytics

    Level: National

    Type: Other

    Date:

    Title: Human Capital Development and Feminine Subjectivity

    Level: International

    Type: Other

    Date:

    Title: Professional Venture Capital - Analyzing Funding Through VariousValuation Methods

    Level: International

    Type: Other

    Date:

  • schoolStudents Produced

    Student Name: D. GOMATHI

    Degree: Ph.D.

    Thesis Title: CONSUMERBEHAVIOURINHERBAL COSMETICS AMONG WOMEN CONSUMERS IN COIMBATORE CITY,(ANEMPIRICALSTUDY)

    Year: 2015

    Student Name: P. VIDYA

    Degree: Ph.D.

    Thesis Title: CONSUMERBEHAVIOUR ON BRANDED FAST FOODRETAIL OUTLETS (WITH SPECIAL REFERENCE TO A STUDY ON ADULT CONSUMERS IN COIMBATORE CITY)

    Year: 2016

    Student Name: JISHA. V. G.

    Degree: Ph.D.

    Thesis Title: “A STUDY ON SOCIAL MEDIA SITES EMPOWERING E-CONSUMER’S BUYING BEHAVIOUR (WITH REFERENCE TO COIMBATORE CITY)”

    Year: 2016

    Student Name: M. SUMETHA

    Degree: Ph.D.

    Thesis Title: AN EMPIRICAL STUDY ON IMPULSIVE BUYING BEHAVIOR OF E-SHOPPERS IN TIRUCHIRAPPALI CORPORATION

    Year: 2018

    Student Name: R. AYSWARYA

    Degree: Ph.D.

    Thesis Title: CONSUMER BUYING BEHAVIOUR ON ORGANIC PRODUCTS IN TIRUCHIRAPPALI CORPORATION

    Year: 2019

    Student Name: LEGY C JOSEPH

    Degree: Ph.D.

    Thesis Title: SERVICES MARKETING OF HOUSEBOATS TO THE TOURISTS IN ALAPPUZHA DISTRICT – (AN EMPIRICAL STUDY)

    Year: 2020

    Student Name: M. MARIA JESSICA

    Degree: Ph.D.

    Thesis Title: “IMPACT OF ZONAL TRAINING PROGRAMME OF EMPLOYEES ON THEIR HRD AND SAFETY IN SOUTHERN ZONAL RAILWAY TRAINING INSTITUTE, TIRUCHIRAPPALLI DIVISION”

    Year: 2022

    Student Name: J. AARTI

    Degree: Ph.D.

    Thesis Title: IMPACT OF TRAINING PROGRAMME OF IN-SERVICE TEACHERS ON THEIR PERFORMANCE IN THE NILGIRIS DISTRICT

    Year: 2020

    Student Name: THANDAYUTHAPANI. A

    Degree: Ph.D.

    Thesis Title: “CONSUMERBEHAVIOUR TOWARDS ROYAL ENFIELD TWO-WHEELERS IN TIRUCHIRAPPALLI CITY”

    Year: 2021

    Student Name: SASHIREKHA. B

    Degree: Ph.D.

    Thesis Title: EMPLOYEE ENGAGEMENT OF WOMEN HIGHER SECONDARY SCHOOL TEACHERS ON THEIR PERFORMANCE IN THE NILGIRIS DISTRICT

    Year: 2022

    Student Name: G.V. MAGESHWARII

    Degree: Ph.D.

    Thesis Title: “SERVICE QUALITY IN SOUTHERN RAILWAY, TIRUCHIRAPPALLI JUNCTION”(with special reference to Air-Conditioned Coaches in Express Trains)

    Year: 2020

    Student Name: SHAIRA BI. A

    Degree: Ph.D.

    Thesis Title: IMPACT OF COVID19 ON E SHOPPERS BUYING BEHAVIOUR THROUGH DIGITAL MARKETINGIN TIRUCHIRAPPALLI CITY.

    Year: 2024

    Student Name: SATHISH. R.

    Degree: Ph.D.

    Thesis Title: “CITY OF SILK” ATTRACTING TOURISTS IN KANCHIPURAM, TAMILNADU – (A STUDY ON TOURISM MARKETING).

    Year: 2025

  • emoji_eventsAwards Received

    Award Name: BEST FACULTY AWARD

    Awarded By: Indian Academic Research Association at Bharathidasan University

    Year: 2016

    Level: State

    Award Name: DISTINGUISHED FACULTY AWARD

    Awarded By: Advanced Research and Design from the Board of Management, Venus International Foundation

    Year: 2016

    Level: National

    Award Name: Best Teacher's Award - 2025

    Awarded By: Thiru P. Chidambaram MP

    Year: 2025

    Level: State

    Place: Holy Cross College (Autonomous), Tiruchirappalli

  • flightForeign Visits

    Country: SINGAPORE

    Purpose: International Conference on “Bridging Asia and the World: Globalization of Marketing & Management Theory & Practice, July 15th – 18th 2014, Sands Expo & Convention Centre, Marina Bay Sands, Singapore. Presented a paper on - “ MARKETING OF THE HERITAGE PUGUR HAND EMBROIDERY ART IN INDIA”

    Date: 2014-07

    Country: PHILLIPINES

    Purpose: Editor in International Editorial Board

    Date: 2015-02

    Country: DUBAI, UAE.

    Purpose: CHAIR PERSON: International Conference on Consumer Behaviour, Brand Management and Private Label. International Conference in Commerce, Management & Business Ethics at Dubai Presented a paper on “CONSUMER BEHAVIOUR IN HERBAL COSMETICS AMONG WOMEN CONSUMERS IN TAMIL NADU, SOUTH INDIA (AN EMPIRICAL STUDY)”

    Date: 2026-01

    Country: MALAYSIA

    Purpose: International Conference in “Innovation, Entrepreneurship and sustainable value Chain in a Challenging environment” presented a paper on "POST PURCHASE BEHAVIOR OF E-SHOPPERS TOWARDS IMPULSIVE BUYING BEHAVIOR IN SOUTH INDIA- (STRUCTURAL EQUATION MODEL)

    Date: 2017-06

    Country: THAILAND

    Purpose: International Conference in “Emerging Strides in Innovations and Skill Enhancement – Sustainable Development a key focus” presenting a paper on “Problems faced by rural women in Sericulture farming in Tiruchirappalli District, South India.

    Date: 2026-05