Dr S NAJMA
Qualifications: MBA, BBA, Ph.D, SET
Designation: ASSISTANT PROFRSSOR
Department: DEPARTMENT OF BUSINESS ADMINISTRATION
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schoolQualifications
Degree: MBA
Branch: Management
Institution: Bharathidasan University
Year: 2003
Degree: BBA
Branch: BUSINESS ADMINISTRATION
Institution: Bharathidasan University
Year: 2001
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starsPhD Details
Title: STORE PREFERENCE BEHAVIOUR OF CONSUMERS ON SUPERMARKETS WITH SPECIAL REFERENCE TO TIRUCHIRAPPALLI
Specialization: MARKETING
Supervisor: DR G CHANDRAKUMAR
Centre: ANNA UNIVERSITY CHENNAI
Year: 2018
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fact_checkSET/NET Details
Examination: SET
Year: 2016
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account_balancePositions Held
Year: 2025
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business_centerWork Experience
Institution: Srimad Andavan Arts and Science College
Designation: Lecturer
From: 12-12-2003
To: 30-04-2004
Institution: Ascent Management Services (Citibank Credit Cards)
Designation: Team Leader
From: 02-05-2005
To: 31-07-2007
Institution: HDFC Credit Cards
Designation: Team Manager
From: 06-08-2007
To: 30-06-2008
Institution: Rover Institute of Management
Designation: Assistant Professor
From: 01-06-2009
To: 23-08-2010
Institution: M.A.M College of Engineering
Designation: Assistant Professor
From: 25-08-2010
To: 29-05-2018
Institution: M.A.M B School
Designation: Associate Professor
From: 18-06-2018
To: 05-12-2020
Institution: Holy Cross College (Autonomous)
Designation: Assistant Professor
From: 19-12-2020
To: Present
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schoolTeaching Experience
Ug: 16 Years
Pg: 11 Years
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scienceResearch Experience
Research Area: Marketing Management
Research Years: 17
Total Citations: 11
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library_booksJournal Publications
Title: The antecedents of store patronage behaviour in Indian kirana store
Journal: International Journal of Business Innovation and Research
ISSN/ISBN:
Volume/Issue: 7, 5
Date: 01-01-2013
Title: E-Learning in Higher Education Challenges, Benefits & Future
Journal: Cauvery Research Journal
ISSN/ISBN:
Volume/Issue: 5, 1&2
Date: 05-01-2012
Title: Brand Preference of Tea Among Consumers A study in Coimbatore
Journal: Cauvery Research Journal
ISSN/ISBN:
Volume/Issue: 3, 1&2
Date: 10-03-2010
Title: Consumers Attitude Towards online shopping A Study with reference to Tiruchirappalli City, Tamilnadu - India
Journal: Sankhya International Journal of Management and Technology
ISSN/ISBN:
Volume/Issue: III, II(A)
Date: 18-06-2014
Title: Women Buying Behaviour and Factors Influencing Purchase Decision With Reference to Selected Consumer Durables
Journal: International Journal of Management Review
ISSN/ISBN:
Volume/Issue: 1 (1)
Date: 13-08-2014
Title: Green Marketing and its Impact on Consumers Attitude
Journal: International Journal of Management Review
ISSN/ISBN:
Volume/Issue: 1 (1)
Date: 13-08-2014
Title: Impact of Store Atmospherics on Indian Purchase Behaviour
Journal: International Journal of Management Review
ISSN/ISBN:
Volume/Issue: 1 (1)
Date: 13-08-2014
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emoji_eventsAwards Received
Award Name: UNSUNG HEROES'24 - 'COMMUNITY ENGAGEMENT AWARD'
Awarded By: Dr.M.Krishnan, Vice - Chancellor, Central University of Tamilnadu, Thiruvarur and Dr.Paul Dhayabaran, Former Principal, Bishop Heber College, Trichy
Year: 2024
Level: Institutional
Place: Tiruchirappalli
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record_voice_overResource Person
Event/Title: ‘Customer Segmentation strategies for Entrepreneurship’
Level: Institutional
Place: Holy Cross College Incubation & Innovation Council (HCIIC), Holy Cross College (Autonomous) Trichy
Date: 28-07-2025
Event/Title: Legal and Ethical Steps for Startups
Level: Institutional
Place: Cauvery College for Women (Autonomous), Trichy
Date: 18-03-2025
Event/Title: Life Skills Development
Level: Institutional
Place: Rotaract Club of Trichirappalli,
Date: 26-01-2025