Dr S NAJMA
Qualifications: MBA, BBA, Ph.D, SET
Designation: ASSISTANT PROFRSSOR
Department: DEPARTMENT OF BUSINESS ADMINISTRATION
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schoolQualifications
Degree: MBA
Branch: Management
Institution: Bharathidasan University
Year: 2003
Degree: BBA
Branch: BUSINESS ADMINISTRATION
Institution: Bharathidasan University
Year: 2001
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starsPhD Details
Title: STORE PREFERENCE BEHAVIOUR OF CONSUMERS ON SUPERMARKETS WITH SPECIAL REFERENCE TO TIRUCHIRAPPALLI
Specialization: MARKETING
Supervisor: DR G CHANDRAKUMAR
Centre: ANNA UNIVERSITY CHENNAI
Year: 2018
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fact_checkSET/NET Details
Examination: SET
Year: 2016
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account_balancePositions Held
Year: 2025
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schoolTeaching Experience
Ug: 16 Years
Pg: 11 Years
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scienceResearch Experience
Research Area: Marketing Management
Research Years: 17
Total Citations: 11
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library_booksJournal Publications
Title: The antecedents of store patronage behaviour in Indian kirana store
Journal: International Journal of Business Innovation and Research
ISSN/ISBN:
Volume/Issue: 7, 5
Date: 01-01-2013
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record_voice_overResource Person
Event/Title: ‘Customer Segmentation strategies for Entrepreneurship’
Level: Institutional
Place: Holy Cross College Incubation & Innovation Council (HCIIC), Holy Cross College (Autonomous) Trichy
Date: 28-07-2025
Event/Title: Legal and Ethical Steps for Startups
Level: Institutional
Place: Cauvery College for Women (Autonomous), Trichy
Date: 18-03-2025
Event/Title: Life Skills Development
Level: Institutional
Place: Rotaract Club of Trichirappalli,
Date: 26-01-2025